International has quickly established itself as the most important cake decorating & baking show event of the year in UK. The last year presented sugar craft and cookie fair attracted a huge number of enthusiasts from different countries. Visitors were given an opportunity to not only see the many cake decorating, baking and other interesting events and exhibits, but also take a part in real time workshops and handmade sugar craft rarities of great values. For both professionals and amateur enthusiasts.
As a result of the achievements of the show International Craft and Hobby Fair are launched an additional shows this year in Birmingham, Manchester and London. This year the second Cake International London show organized in 12-14 April took place at ExCel – London’s purpose built exhibition centre and proved a huge success with over 80 exhibitors and guests alike. Visitors could spend a day in cake decorating and baking paradise exploring and being inspired by the latest competitions, supplies, ideas, workshops and demonstrations from the industry’s experts.
Celebrity guests hosted a range of entertaining demonstrations in The Bakery Theatre, and met with their fans, sharing their advice and charisma. Food writer and presenter Mary Berry, artisan baker and celebrity chef Paul Hollywood, or winner of the 3rd series of BBC2’s massively successful The Great British Bake Off John Whaite and Mich Turner among others. Paul Hollywood in partnership with Mary Berry of course stole the show with their exceptional, vibrant and heart-warming performance attracting a massive crowd of visitors. It was really difficult to get through the crowd of baking fans or cake lovers. Paul Hollywood, educated as a sculptor at the Wallasey School of Art is a master baker par excellence. His craftsmanship and the ability to process the dough is nearly artistic! He obviously cannot hide his old skills. His jovial dialogues and co-operation with Mary Berry was more than witty. Their show was simply hard to beat! You can find some interesting images taken from their show’s vip area.
Alongside the most successful celebrities from the bakery world there was a huge number or other important and not less interesting personalities. Cookery book authors (Alyson Reynolds, Wendy Schlagwein, Debbie Brown or Carol Deacon) ready to share culinary skills and sign their best works. Michele Hester, creator of Sugar Veil Icing and award winning cake designer came to promote and demonstrate her high-end and highly crafted creations. Visitors could take opportunity to ask in open forums and find responses on the issues related to food crafting and decoration.
The Guests could join a live cupcake decorating competition hosted by Xanthe Milton, the cookie girl who is a cult cupcake celebrity from Notting Hill. They could compete and show their basic or more advanced cake decorating skills and try to create piping swirls or other techniques with rose swirls.
First time in the short history of the Cake International show The Baker’s Dozen Theatre with live performance of chef, spiritual healer and chocolate therapist Paul Da-Costa-Greaves was introduced. Visitors could experience the live workshop with Paul and enjoy the activities of 12 cooking stations equipped with ovens and all necessary ingredients to go through recipes. Paul’s theatre was a satisfying, entertaining and funny.
There was something irresistible for all chocolate lovers, namely the workshop of the renowned chocolatier David Leslie. David is an expert chocolate artist with 20 years experience. He creates chocolate wedding cakes, celebration cakes, truffles and other handmade chocolate speciality.
Is enough to say the whole show was a great experience for both visitors and special guests. The overall atmosphere was vibrant and busy. One of the Cake International’s most positive aspects is the diversity of themes and projects within its niche market. International Craft & Hobby Fair Ltd. is doing pretty well in this field.